You know that feeling when your child discovers something that actually means something?
That spark in their eyes — not from a screen, but from a story, a puzzle, a question about faith?

That’s what started ShiaKids.

We are a small family business built around one simple idea: childhood should feed the soul as much as it feeds the imagination. So we curate the best toys, books, and games made by Shia publishers, artists, and creators from around the world — people who care deeply about what they make, and why.

Here’s the truth: most toys today are noise. Flashy, fast, forgettable. But when you find something crafted with love, rooted in your values, it’s different. It lasts. It teaches. It connects. 

Each product we choose carries a lesson, a remembrance, or a smile that connects a child to the beauty of the Ahlulbayt (peace be upon them).

Our work is simple: to serve families who wish to raise their children with faith, conviction, kindness, patience, and standing with the truth — as Imam al-Ṣādiq (ʿa) taught, “The child’s heart is like unclaimed land — whatever is sown in it will be reaped.”

We don’t see ourselves as retailers. We are curators of faith based products — a bridge between devoted creators and families searching for something real. When you shop at ShiaKids, you are not just supporting a business; you are sustaining a community, nurturing values, and keeping the story of Ahlulbayt (peace be upon them) alive in young hearts. You are supporting a community of creators keeping tradition alive — one story, one toy, one game at a time.

Because raising a lover of Ahlul Bayt (as) isn’t just about keeping them entertained. It’s about helping them discover who they are, what they believe, and the light they carry within. Giving them roots strong enough to stand tall, no matter what life throws at them — all while walking the path of Sirat al-Mustaqim.